MSB Design conducted usability testing for Williams Sonoma, Inc., exposing fundamental issues with global navigation, nomenclature and visual presentation. By observing and interviewing numerous users in multiple sessions, we were able to learn how users perceive the Williams Sonoma family of e-commerce sites. After analyzing and quantifying the feedback, we made practical recommendations for improvement. Tests included:
MSB Design facilitated a significant shift in business for Air Brokers International, Inc. by focusing on their internet communications. Moving from newspaper advertising as the principle marketing channel, to an enhanced web presence combined with an online marketing campaign inspired a 70-80% increase in traffic. MSB Design facilitated this increase through:
1998 to presentwww.airbrokers.com
MSB Design brought Alternative Mortgage Sources' web site up to date with their brand through redesigning the look and feel of the site; giving it a new appearance more reflective of the organization's identity and style and making access to the tools more user centric. After asking us to comment on their site, we described the issues and possible remedies in a heuristic evaluation. We were then enlisted to redesign the site in which we accomplished:
Their clients now sense they are in the right place when they land on the site, and they enjoy the use of the tools as well as the opportunity to get their Alternative Mortgage Sources Floaty pen without making a trip to the office.
Sept. - Dec. 2003www.altmortg.com